Hastings College, a private, liberal arts college in Hastings, Neb., will participate in its first Giving Tuesday campaign on Nov. 29, 2016. The day of giving supports the valuable work of non-profits around the world.
In support of Giving Tuesday, the Hastings College Board of Trustees has issued a challenge goal: if 300 donors contribute on Giving Tuesday, the trustees will personally kick in an additional $25,000 to the College’s 1882 Fund, which helps close the gap between budgeted expenses and actual tuition revenue.
Gifts to the 1882 Fund support student success in three main areas: scholarship aid, academic program enhancement, and student life programs.
“We are asking people to make a gift, of any amount, to Hastings College to help us reach our goal of 300 donors,” said Shane Searcey, director of the annual fund. “Additionally, we are asking if supporters will share, post, or like some of the College’s Giving Tuesday social media posts throughout the day. We are hoping to use the power of social media to get the word out about Giving Tuesday.”
While the College is asking all donors to make a Giving Tuesday gift, the main focus of the campaign is on the College’s 13,000 alumni.
“When alumni make a donation on Giving Tuesday, they directly support student success by providing funds for scholarships and academic programs,” said Matt Fong, associate vice president for alumni relations. “Their gifts help make a Hastings College education affordable for students who otherwise may not be able to enroll.”
Those who give $1,000 or more to the 1882 Fund in a single fiscal year are included in the President’s Council, a philanthropic leadership society.
Giving Tuesday, which is celebrated each Tuesday following Thanksgiving, Black Friday, and Cyber Monday, has engaged more than 10,000 organizations worldwide, according to the website Social Driver. The Daily Mail in London reports that over $39 million was raised on Giving Tuesday in 2015.
For more information on Hastings College’s Giving Tuesday campaign, contact Shane Searcey at firstname.lastname@example.org.